I collaborated with a family-owned company that gained viral recognition for its humorous home videos celebrating Mexican culture. Their beloved mother, La Suegra (Mother in law), captivated hundreds of thousands of fans across social media with her warm personality and inviting kitchen, where every dish told a story. More than just cooking, she shared the deeper meaning of food—nourishing not only the body but also the soul and relationships.

I played a key role in creating the brand’s identity, logo creation, visual direction, and overall brand aesthetics. Additionally, I led the web development process, photoshoot, curated the brand’s color palette and typography, product label and design, and crafted compelling storytelling elements to bring the brand to life.