Intercrew Los Angeles
I had the opportunity to work closely with creative directors, interior designers, and copywriters to develop a modern steakhouse in Koreatown, Los Angeles. Inspired by art deco design, we shaped both the visual identity and the atmosphere of the space to reflect the client’s vision—creating a refined and contemporary dining experience.
Role: Sr. Graphic Designer responsible for logo design, brand identity, web development, email marketing, photography, overall brand look and feel.
Team:
Rich Nam: Project Manager
Phillip Otto: Creative Director
Anita Modha: Director of Strategy
Steve Kieng: Sr. Graphic Designer
Benson Chou: Web Developer
Natalie Martin: Graphic Designer
Web Development
Collaborated with a web developer, we were responsible for creating the website’s overall look and feel, ensuring a visually cohesive design and intuitive navigation that aligned with the brand’s identity.
Project deliverables included a comprehensive sales kit, rental decks, OOH advertising assets, and various print materials — each designed to maintain brand consistency and support marketing and business development efforts.
Logo & Identity
Delivered the final logo and comprehensive brand guidelines, outlining the visual identity, typography,
color palette, and usage standards to ensure consistency across all platforms and touchpoints.
