Cupcake Factory is a cannabis and clothing retailer based in Los Angeles, CA. During my time with the brand, I led a creative transformation—infusing storytelling and visual energy into what was previously a monochrome identity. I redesigned the brand’s visual language, introducing a playful and colorful aesthetic that better reflects its personality and audience. My role encompassed creative direction, art direction, and packaging design, with a strong focus on merchandise and social media content.